Special Thanks: This comprehensive report is made possible through our partnership with PvX Partners , who provided the proprietary data from 3,000+ cohorts that powers these insights.
Tired of wondering if your ROAS is actually good? After analyzing performance data across all major gaming categories, we’ve uncovered the brutal truth about what separates winners from strugglers in 2024.
🎯 The Reality Check You Need
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📊 Casual Games: The Wide Performance Spread
Key Takeaway: Top casual games achieve breakeven before month 4 and retain 2x more payers at month 12 than mid-tier cohorts.
⚔️ Core Games: The Slow Burn Champions
The Core Game Insight: These games take longer to break even (M5-M6) but show stronger long-term monetization. Patience pays off, but only if you’re in the top percentiles.
💰 Real-Money Games: The ROAS Champions
Why Real-Money Wins: This category delivers the strongest ROAS across all verticals. Top performers hit 200%+ ROAS by M6 and maintain exceptional retention through M12.
📱 Subscription Apps: The Fast Payback Masters
The Subscription Advantage: Fastest payback curves in the industry. Top performers break even in M1 and can reach 400%+ ROAS by M12.
🏆 What Actually Separates Winners from Losers
💡 Performance Reality: Your percentile isn’t just about money—it’s about survival. Bottom 20% performers are essentially burning cash with no clear path to profitability.
🔗 Resources & Next Steps
💡 The Bottom Line
Your performance percentile doesn’t just determine profitability—it determines business viability in 2024’s competitive landscape.
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