Creating a successful hybrid-casual game is no easy task, especially in today’s fiercely competitive market. But Funcell Games led by Abhishek Malpani 🔜 PGC London , Shaurya Veer Kajaria and many more in collaboration with Supersonic from Unity, managed to craft a winning formula with Trash Tycoon.

Taking inspiration from the satisfying act of cleaning, the game immerses players in tidying up a city filled with trash. Early tests showed strong potential but revealed the need for better retention and monetization strategies. That’s when Supersonic stepped in to refine the game, turning it into a revenue powerhouse.
Here’s what made the difference:

1️⃣ Retention Boost: With over 50% D1 retention and 167 minutes average D7 playtime, they revamped the gameplay to focus on constant progression and engaging user experiences.

2️⃣ Monetization Strategy: Leveraging pressure points like truck speed upgrades, they seamlessly integrated IAPs and rewarded videos, significantly driving revenue.

3️⃣ Balanced Economy: Supersonic’s expertise in AI-driven optimization and strategic RV placements ensured retention wasn’t sacrificed for monetization.

4️⃣ User Funnel Enhancement: A polished tutorial, better IAP pricing, and a streamlined interface contributed to their success.

5️⃣ Scaling and Beyond: Supported by Supersonic’s data analysts and creative motion team, Trash Tycoon is set for continuous growth with optimized performance and impactful UA strategies.

From trash to treasure, Trash Tycoon exemplifies how the right blend of gameplay mechanics, economy balancing, and creative support can elevate a game to hybrid-casual stardom.
What’s your favorite tycoon game, and what strategies do you think work best in this genre? Let’s discuss in the comments! 👇

👉 Looking for a publisher to help scale your hybrid casual game? The Supersonic SuperHybrid Competition is here to support you with tailored resources, expert guidance, and exciting opportunities to turn your game into the next big hit.

Check out the full details here:
https://lnkd.in/gB6BUXki