Creating a standout hybrid-casual game is no small feat, especially for a small studio. But Hibox, in partnership with Supersonic from Unity, turned Pick Me Up Idle into a genre-defining success.

Starting with a simple prototype centered around running a ridesharing business, Hibox partnered  with Supersonic to optimize retention, deepen gameplay, and scale monetization. Together, they transformed the game into a revenue powerhouse.
Here’s how they achieved it:

1️⃣ Boosting Retention and Playtime:
Introduced active mechanics like tapping boosters for vehicle speedups.
Enhanced progression and decision-making to engage players, resulting in a 20% increase in D7 playtime per user.

2️⃣ Polished UI and Player Experience:
Simplified the interface by removing clutter and adding visual cues for tasks, making gameplay intuitive and streamlined.

3️⃣ Deepened Gameplay:
Added decision-making inspired by real-life ridesharing, where players could choose conversation topics to boost star ratings and earnings.
Included bonus features like celebrity encounters through rewarded videos, adding exclusivity and fun.

4️⃣ Monetization Innovation:
Optimized IAP offers and strategically placed rewarded videos to drive conversions.
Result: D0 ARPU rose by 26%, while D7 ARPU increased by 12%.

5️⃣ Future Plans:
With a strong foundation, Hibox and Supersonic plan to keep the momentum going by introducing limited-time events and exciting updates.

Pick Me Up’s success highlights the power of the right partnership. With Hibox’s rapid iteration and Supersonic’s expertise in monetization and optimization, they proved that even a small studio can create a hybrid-casual gem.

👉 Looking for a publisher to help scale your hybrid casual game? The Supersonic SuperHybrid Competition is here to support you with tailored resources, expert guidance, and exciting opportunities to turn your game into the next big hit.

Check out the full details here: https://lnkd.in/gB6BUXki 🚀