Big news in the gaming tech space! 🎉

Sett led by Yoni Blumenfeld , Amit Carmi and team,a company helping mobile game studios create world-class content at scale, has announced a $15 million Series A funding round, bringing their total funding to $27 million. The round was led by Bessemer Venture Partners, with support from F2 Venture Capital, Arcadia Gaming Partners, vgames, Saga Ventures, and others.

What does Sett do?
Sett’s Agentic AI engine helps mobile studios speed up and scale content creation.

They started by focusing on UA creatives (user acquisition ads), but now they’re expanding into:
In-game mini-games
Live events
Game features
And other content that keeps games fresh and engaging.
Their goal? To remove the friction between new ideas and viral entertainment.

Who’s using Sett?
Some of the world’s top studios are already working with Sett, including:
✅ SuperPlay
✅ Candivore
✅ SciPlay

Why it matters
Creating fresh content is one of the biggest challenges for game studios today.
Sett’s AI tools help studios not only keep up but multiply their creativity 10x — allowing them to test and launch new ideas quickly and at scale.
With this new funding, Sett plans to grow its team and expand its tools to help even more studios.

As player expectations rise and content cycles speed up, tools like Sett’s Agentic AI could become essential for studios looking to stay competitive. Definitely a company to watch in 2025 and beyond!