All insights are powered by AppMagic’s market intelligence data
The mobile gaming market is as competitive as ever, with publishers employing unique strategies to attract players and drive revenue. Here’s a breakdown of downloads and in-app purchase (IAP) revenue for some of the top publishers:
Top Publishers by Downloads
SayGames – 73.14M downloads
Supersonic from Unity – 70.34M downloads
Voodoo – 68.98M downloads
ABI Game Studio – 63.46M downloads
Zego – 45.3M downloads
Homa – 29.815M downloads
Lion Studios, a Tripledot Studio – 11.17M downloads
Rollic – 6.59M downloads
Habby – 8.43M downloads
Top Publishers by IAP Revenue
Habby – $49.5M USD
Voodoo – $8.86M USD
ABI Game Studio – $7.67M USD
Rollic – $6.6M USD
SayGames – $6.39M USD
Lion Studios – $4.99M USD
Zego – $2.4M USD
Homa – $2.59M USD
Supersonic – $909K USD
Insights
SayGames, Supersonic, and Voodoo lead in downloads, showcasing their ability to engage vast audiences.
Habby outshines all other publishers in IAP revenue, showing that monetization strategies targeting niche audiences can yield exceptional results.
Habby’s IAP revenue > All other publishers revenue together




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