🎮 THE STRATEGIC PARTNERSHIP SUCCESS:
Ridge, a Turkish studio founded in 2020, partnered with Supersonic from Unity to launch Conquer Countries—a game where players control a nation’s fate through high-stakes decisions every 5 seconds that impact their path to global domination.

1️⃣ SMART IDEATION – SOLVING THE D7 CHURN PROBLEM: Supersonic identified a critical gap in decision-making games—players loved the genre but churned after Day 7 due to repetitive content. The solution? Add long-term consequences that create emotional investment and keep players engaged beyond early game.
2️⃣ PERFECT MONETIZATION FIT: The 5-second decision intervals created natural placements for interstitials, while rewarded video gates for premium choices drove early engagement. Result? Users became ROAS positive by D14, with strong early-game LTV offsetting typical late-game drop-off.
3️⃣ DYNAMIC CONTENT SYSTEM: Randomized questions and branching decision trees based on player choices reduced predictability and boosted replayability. Each playthrough felt unique and meaningful, addressing the core retention challenge.
4️⃣ EXPANDING THE WORLD: New territories kept content fresh—from conquering North America to achieving global domination. Visual progress indicators like the World Map made victories tangible and rewarding.
5️⃣ FTUE OPTIMIZATION: Standardized early questions and reduced initial difficulty smoothed onboarding, cutting early-game churn significantly.

📈 THE IMPRESSIVE RESULTS:

19% Average ARPU D7 uplift
10% increase in average playtime
10% increase in RV impressions (iOS)

8.5% playtime increase
7.5% RV impression boost
4.5% retention increase (Android, D7)

THE PARTNERSHIP ADVANTAGE: Conquer Countries proves that combining strong production quality with data-driven iteration and the right publishing support creates sustainable hybrid-casual success.