Netflix is continuing to expand its gaming ambitions, and its latest move signals a stronger focus on player identity. The streaming giant has officially acquired Ready Player Me, a well-known avatar creation platform based in Estonia, with plans to develop avatars that can be used across multiple Netflix games.
While Netflix has not revealed how much it paid for the company, the acquisition highlights its intention to build a more connected gaming ecosystem—especially as it shifts toward games designed for TV screens rather than mobile-only experiences.
Bringing One Avatar Across Multiple Games
Ready Player Me is best known for its cross-game avatar technology, which allows players to carry a single digital identity across different games and virtual worlds. According to co-founder Kaspar Tiri, who announced the deal on LinkedIn, the Ready Player Me team will now work directly with Netflix to help shape the platform’s gaming strategy.
The idea is simple but ambitious: let players keep their identity, style, and fandom consistent no matter which Netflix game they play.
What Happens to Ready Player Me Now?
As part of the transition, Ready Player Me will begin shutting down its standalone services, which are expected to become unavailable starting January 31, 2026. Netflix has confirmed that avatar features are planned for its games but has not shared a timeline or revealed which titles will support them first.
The Ready Player Me team consists of around 20 employees, all of whom will join Netflix. Among the company’s four founders, only CTO Rainer Selvet is expected to make the move to Netflix directly
A Long-Term Vision for Digital Identity
CEO Timmu Tõke described the acquisition as a major step toward realizing the company’s original mission.
Ready Player Me has always aimed to make avatars and digital identities portable across games and virtual spaces. Joining Netflix gives the team the opportunity to scale that vision to a global audience and contribute to Netflix’s future in gaming.
Over the past decade, Ready Player Me raised $72 million from major investors, including Andreessen Horowitz (a16z Games and a16z Crypto), Plural, Konvoy, and others, all backing the idea of shared digital identities in gaming.
What This Means for Netflix Games
Netflix’s acquisition of Ready Player Me suggests that the company is serious about building a unified gaming experience—one where players don’t just jump between games, but carry a persistent identity with them. If executed well, shared avatars could become a key feature that sets Netflix Games apart from other platforms.
For now, fans will have to wait and see how—and when—Netflix rolls out avatar support across its growing games library.
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