FIFA has expanded its presence in gaming once again, this time by extending its partnership with Roblox through the launch of FIFA Super Soccer, the organisation’s new official football experience on the platform.
The game is developed in collaboration with Gamefam and represents a rebrand of the popular Roblox title Super League Soccer, which now carries FIFA’s official branding.
A Rebrand Backed by Strong Player Numbers
According to Gamefam, FIFA Super Soccer is already performing at scale, averaging 9.5 million monthly active users and generating around 1.5 million gameplay sessions per day. The figures highlight Roblox’s growing importance as a channel for reaching younger, highly engaged audiences.
Within the experience, players can compete using official national teams and clubs, participate in events tied to global football leagues, and unlock FIFA- and World Cup-themed avatar items, among other features.
Part of FIFA’s Broader Gaming Strategy
FIFA said the launch strengthens its long-term gaming strategy, with a particular focus on connecting with the next generation of football fans through interactive and social platforms.
The Roblox launch follows FIFA’s recent partnership with Netflix to develop a new football simulation game planned to release ahead of the 2026 FIFA World Cup, signaling a multi-platform push across both traditional and emerging gaming ecosystems.
Christian Volk, FIFA’s director of gaming and esports, said Roblox has proven its ability to bring fans together and expand football culture digitally, adding that the collaboration with Gamefam helps FIFA build a more authentic football environment on the platform.
Roblox as a Youth Engagement Hub
Roblox also framed the partnership as part of a broader trend of sports leagues and global brands using the platform to engage fans year-round.
Lisa Willett, Roblox’s senior director of global strategic partnerships, noted that Roblox has become a place where fans stay connected to teams and athletes beyond match days—celebrating wins, following major events, and participating in football culture even during the off-season.
Life After EA Sports
FIFA’s growing slate of gaming partnerships comes after the end of its 30-year relationship with EA, which concluded in May 2022 after the two sides failed to agree on new licensing terms. EA now publishes its football titles under the EA Sports FC brand.
Since then, FIFA has been actively diversifying its gaming strategy, pursuing partnerships across mobile, console, streaming, and user-generated platforms like Roblox.
The Bigger Picture
With FIFA Super Soccer, FIFA is leaning into platform-native gaming experiences that prioritize accessibility, social play, and global reach. As Roblox continues to grow as a destination for younger players, the partnership positions FIFA to remain culturally relevant—and playable—well ahead of the 2026 World Cup.
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