Turkey has quietly become one of the most cost-efficient bases for mobile app and game publishers, thanks to a rare combination of direct government grants, commission refunds, and tax advantages. For studios scaling globally, these incentives can materially improve margins—especially on user acquisition and marketing.
This guide summarizes what matters, what’s available, and how to unlock it, based on expertise from FinaHukuk, a long-time partner to mobile and gaming companies entering the Turkish market.
Why Turkey Stands Out for Mobile & Gaming Companies
Turkey offers cash-based incentives, not tax credits alone. That means real refunds paid back to studios—often within months.
1. Advertising & UA Grants (The Biggest Lever)
60–70% refund on global digital advertising spend
Covers Meta, Google (UAC & Search), TikTok, AppLovin, Unity Ads, Apple Search Ads, influencer campaigns, and more
Up to $380K per app/game per year (for up to 3 products)
Additional $380K/year under general promotion support
For apps 4–10: $45K per app/year
Refunds typically arrive within ~5 months of application.
2. Platform Commission Refunds
50% refund on commissions paid to:
App Store & Google Play
Steam, Epic Games, Itch.io, and other platforms
Up to $95K per app/game per year
3. Analytics & UA Tool Support
60% refund on subscriptions for tools like attribution, analytics, and monetization
Up to $50K per company per year
4. Localization & Market Entry Support
50% refund for:
Localization & voiceover
Hosting & infrastructure
Advanced features (AR, blockchain, metaverse, NFTs)
Up to $200K per company per year
5. Tax Advantages
No VAT on app store revenues
Effective corporate tax as low as 4% for tech exporters
Payroll and social security relief in technoparks & free zones
How to Access These Grants (Simplified)
To qualify, studios must operate through a Turkish legal entity and follow a clear compliance flow:
Set up or acquire a Turkish tech company (Ltd. or A.Åž.)
Obtain a DUNS number
Open App Store, Google Play, and ad network accounts in the company’s name
Join the Services Exporters’ Association (HIB)
Appoint a Turkish CPA and grant e-signature authority
Prepare annual Sworn CPA (YMM) reports
Pay all eligible expenses via the Turkish company bank account
Provide read-only access to store and ad accounts for audits
Submit applications via HIB and track refunds
Most studios complete the full setup in a few weeks with the right local partner.
Why Studios Use FinaHukuk
FinaHukuk provides end-to-end execution, covering:
Company setup or acquisition
Bank, developer, and ad account setup
CPA coordination and compliance
Full grant application and follow-up
With experience supporting 300+ tech and mobile companies, the focus is simple: maximize refunds, minimize bureaucracy.
The Bottom Line
Turkey isn’t just a low-cost location—it’s a cash-back growth engine for mobile app and game studios. For publishers spending heavily on UA and global expansion, these incentives can turn marketing costs into a competitive advantage.
For teams willing to structure correctly, the upside is immediate—and material.
📨 Get Exclusive Reports
Perfect for developers, publishers, investors, and mobile gaming enthusiasts looking to stay updated on what’s scaling, what’s trending, and where the next big opportunity is emerging.
Unlocking tomorrow’s hits today: Trend insights , market research and ideation services for game studios.