Scopely acquires Loom Games in a landmark deal valuing the Istanbul-based studio at over $1 billion, officially creating Turkey’s newest gaming unicorn.
The acquisition centers around Loom’s breakout hit Pixel Flow, a hybrid-casual title that scaled at exceptional speed following its late 2025 launch.
With this move, Scopely secures majority ownership of one of the fastest-rising studios in mobile gaming.
👥 Founding Team Behind the Unicorn
Loom Games was founded by:
🎯 Kübra Gündoğan – CEO & Co-Founder
💻 Emre Çelik – CTO & Co-Founder
Their rapid execution, iteration speed, and original mechanics helped Pixel Flow scale into top-grossing territory within months.
🚀 Pixel Flow’s Explosive Growth
The acquisition wouldn’t exist without Pixel Flow’s rare performance curve:
📱 Launched: End of 2025
💵 Reported seven-figure daily revenue
🎯 Only casual game in 12 months to break US monthly Top 20
🔄 Hybrid monetization model: IAP + Ads
Few casual titles in recent years have achieved this level of revenue velocity so quickly.
🔥 Why This Acquisition Matters
✅ 1. Speed to Unicorn Status
Achieving a $1B+ valuation just months after launch is almost unheard of in mobile gaming.
✅ 2. Turkey’s Gaming Ecosystem Strengthens
Following successes like:
Dream Games
Peak Games
Gram Games
Good Job Games
Loom Games further validates Turkey as a global mobile gaming powerhouse.
✅ 3. Hybrid-Casual Is Fully Validated
Pixel Flow proves hybrid monetization isn’t a trend—it’s a scalable business model.
The blend of:
Accessible mechanics
Strong retention loops
Deep monetization layering
…can now command billion-dollar outcomes.
💬 Leadership Perspectives
Scopely’s CRO emphasized Pixel Flow’s rare combination of:
Creative differentiation
Fast iteration cycles
Immediate chart traction
Meanwhile, CEO Kübra Gündoğan highlighted the milestone as a defining moment for Turkey’s gaming ecosystem—marking a new chapter for Loom’s ambitions under Scopely’s backing.
📈 Strategic Implications for Scopely
For Scopely, this deal delivers:
A breakout hybrid-casual IP
A high-velocity development team
Immediate revenue contribution
Strong foothold in Turkey’s talent ecosystem
It also reinforces Scopely’s strategy of acquiring high-performing studios with scalable IP rather than building entirely in-house.
🎯 Final Takeaway
Scopely acquires Loom Games in what could become one of the most important hybrid-casual deals of the decade.
Pixel Flow’s rapid rise, seven-figure daily revenue, and US chart breakthrough demonstrate that:
Innovation is still rewarded
Speed matters
Hybrid monetization scales
Turkey continues producing global champions
The $1B valuation isn’t just a headline—it’s a signal.
Hybrid-casual has officially entered unicorn territory. 🦄🚀
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