🚀 Türkiye Game Export Incentives Now Unified Under New Framework
The Türkiye game export incentives system has been restructured under Presidential Decision No. 10962, published in the Official Gazette on February 27, 2026.
The new framework:
🏛️ Consolidates previous service export programs
📅 Took effect on January 1, 2026
🏢 Is implemented by the Ministry of Trade
🎮 Explicitly clarifies eligibility for game studios
For studios exporting digital products, including mobile and PC games, the updated Türkiye game export incentives significantly increase financial ceilings and formalize support mechanisms.
🌍 Overseas Office Support for Game Studios
Under the revised Türkiye game export incentives, studios opening offices abroad may receive:
🏢 50% rent and related expense coverage
💰 Up to 6 million TL per year per office
🌎 Support for up to 25 overseas units (subject to country limits)
This applies to publishing, marketing, and operational offices established internationally.
📈 User Acquisition and Marketing Support
Marketing and user acquisition are central pillars of the Türkiye game export incentives framework.
General Export Marketing Support
📢 50% coverage of advertising, promotion, and marketing
💰 Up to 25 million TL per year
Digital Product Marketing Support (Including Games)
🎮 50% support for digital game marketing
💰 Up to 50 million TL per year per company
📦 Up to 10 digital products annually
🎯 Maximum 15 million TL per product per year
For Ministry-designated “target markets,” the support rate may increase by up to 20 percentage points, meaning:
➡️ Total support can reach 70% in certain countries.
Most support items are limited to five years per beneficiary.
🌎 International Event Participation
The Türkiye game export incentives framework provides structured support for global visibility:
✈️ Overseas event participation:
50% support
Up to 1.5 million TL per event
🌍 Organizing events abroad:
50% support
Up to 7.5 million TL per event
🏠 Domestic event participation:
50% support
Up to 600,000 TL per event
This includes international expos, game fairs, and industry conferences.
🏷️ Branding & Global Marketing Programs
Under the Branding Program within the Türkiye game export incentives framework, studios can receive 50% support for:
📣 Advertising
💻 Digital marketing
🎨 Branding efforts
🧠 Consulting services
🛠️ Software tools
🌐 International memberships
Annual ceilings include:
💰 Up to 250 million TL per company
🏆 Up to 500 million TL under TURQUALITY® or E-TURQUALITY®
Studios may register up to two brands.
🖥️ Software & Development Tool Support
IT and game development companies can access:
💻 50% coverage of licensed software
💰 Up to 2.5 million TL per year
This includes purchased or leased development tools and production software.
👩💼 Employment Support for Export Activities
The updated Türkiye game export incentives also cover staffing costs:
🏠 Domestic employees:
50% support
Up to 90,000 TL per month per employee
🌎 Overseas office employees:
50% support
Up to 250,000 TL per month per employee
Duration limits apply according to regulatory guidelines.
⚖️ Compliance & Framework Consolidation
The new regulation:
🔄 Repeals earlier export and branding regulations
📊 Updates annual ceilings based on official revaluation rates
💵 Processes payments in Turkish Lira
❗ Prohibits double-support for the same expense
🚫 Introduces penalties and temporary exclusions for misuse
All service export incentives are now unified under a single, structured framework.
🎯 Why This Matters for Game Studios
The revised Türkiye game export incentives represent one of the most comprehensive export support packages for digital studios to date.
Key advantages:
📈 Increased marketing ceilings
🌍 Higher support rates in target markets (up to 70%)
🏢 Overseas expansion funding
🛠️ Tool and staffing coverage
🏷️ Large-scale branding programs
For studios focused on global distribution, this framework reduces international scaling risk while encouraging long-term export growth.
🔎 Final Take
The updated Türkiye game export incentives framework signals a strategic push to position the country as a stronger global digital exporter.
With expanded marketing support, overseas funding mechanisms, and structured branding programs, Turkish game studios now operate within a significantly reinforced export environment.
For globally oriented developers, 2026 could mark a pivotal year of expansion. 🎮🌍
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