Sett Series B funding has reached $30 million, marking a major step forward for the Tel Aviv-based startup as it scales its AI-driven user acquisition (UA) platform for the gaming industry 🎮
The round was led by Greenfield Partners, with participation from F2 Venture Capital and Bessemer Venture Partners.
👉 With this latest raise, Sett’s total funding now stands at $57 million since 2023.
📊 What Is Sett Building?
At its core, Sett Series B funding is about solving one of mobile gaming’s biggest problems:
🎯 Creative fatigue in user acquisition
In today’s market:
- Ad creatives burn out within days
- UA teams need constant iteration
- Production pipelines are slow and expensive
👉 Sett tackles this using AI agent-based automation.
🤖 Automating the UA Creative Pipeline
Sett’s platform uses autonomous AI agents to:
- 🎥 Generate video ads
- 🎮 Build playable ads
- ⚡ Iterate creatives in hours (not weeks)
🔥 Key Impact:
- Faster testing cycles
- Lower production costs
- Scalable performance marketing
👉 This makes Sett Series B funding particularly important in a post-IDFA era, where efficiency is everything.
📈 Strong Growth and Market Adoption
Sett has already gained traction with major gaming companies, including:
- Zynga
- Playtika
- Papaya Gaming
The company reports:
- 💰 Tens of millions in revenue
- 🚀 Rapid adoption across top studios
👉 This validates the growing demand for AI-powered UA solutions.
🧠 Why This Matters for Gaming
The Sett Series B funding reflects a broader shift in the industry:
📉 Old UA Model:
- Manual creative production
- Large marketing teams
- Slow iteration cycles
📈 New UA Model:
- AI-generated creatives
- Automated testing
- Real-time optimization
👉 The shift is clear:
UA is becoming an AI-first function
🌍 Expansion Beyond Gaming
While gaming remains its core focus, Sett is expanding into:
- 💳 Fintech
- 🛒 E-commerce
🎯 Why?
These sectors also rely on:
- High-volume creative testing
- Performance-driven marketing
👉 By 2026, Sett plans to launch dedicated solutions for these industries.
💬 Leadership Vision
CEO Amit Carmi highlighted the shift:
“Agent-driven automation is the next frontier for gaming growth.”
Meanwhile, investors believe Sett is:
- 🔄 Redefining digital marketing workflows
- ⚡ Enabling industrial-scale creative production
⚙️ The Bigger Industry Trend
The Sett Series B funding aligns with major industry changes:
🔑 Key drivers:
- Privacy changes (IDFA impact)
- Rising UA costs
- Need for faster iteration
👉 Studios are now prioritizing:
- Efficiency over scale
- Retention over raw installs
- AI over manual workflows
🎯 Final Take
The Sett Series B funding highlights a major evolution in mobile gaming:
- 🎮 UA is becoming AI-driven
- ⚡ Creative production is accelerating
- 📊 Performance marketing is more data-led than ever
👉 As competition intensifies, tools like Sett could become essential infrastructure for game growth 🚀
📨 Get Exclusive Reports
Perfect for developers, publishers, investors, and mobile gaming enthusiasts looking to stay updated on what’s scaling, what’s trending, and where the next big opportunity is emerging.
Unlocking tomorrow’s hits today: Trend insights , market research and ideation services for game studios.