Sett AI UA platform funding highlights a major shift toward AI-driven user acquisition as mobile gaming scales faster than ever.
This week’s NextBigGames update brings massive funding rounds, billion-dollar milestones, and explosive game scaling across the industry. From AI-powered UA platforms to record-breaking D2C transactions, the ecosystem is evolving rapidly.
Sett has secured $30 million in Series B funding, bringing total funding to $57 million.
The platform uses AI agents to:
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The Sett AI UA platform funding reflects a growing trend: AI is becoming central to performance marketing in mobile games.
LY Corporation (LINE + Yahoo Japan operator) has invested $211 million into Kakao Games.
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This positions LY Corp as the largest shareholder and signals deeper consolidation in Asian gaming markets.
Appcharge has surpassed $1 billion in direct-to-consumer transactions.
D2C continues to gain traction as publishers look to reduce reliance on app store fees.
AI continues to dominate both development and marketing pipelines.
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