Metasports Interactive funding has reached a major milestone as the company secures $20 million in non-dilutive capital to accelerate global growth for its flagship cricket title, Hitwicket.
The funding comes from Metica and is specifically designed to scale user acquisition (UA) efforts while preserving ownership, marking a strategic shift away from traditional equity financing.
Metasports Interactive funding focuses on UA growth
The Metasports Interactive funding deal is structured as non-dilutive UA financing, meaning:
- No equity is given up
- Capital is tied to performance metrics
- Spending is focused on scalable growth channels
This model is increasingly popular in mobile gaming, where user acquisition costs continue to rise.
Scaling Hitwicket to a global audience
Developed by Metasports Interactive, Hitwicket has already built strong traction:
- 🎮 18+ million players
- 🌍 Across 109 countries
- 📅 Since launch in 2020
With this Metasports Interactive funding, the company now aims for:
- 🚀 Up to 8x growth in 18 months
- 🌎 Expansion into new global markets
- 📈 Increased marketing and UA investment
Technology partnership boosts monetisation
The deal goes beyond funding.
Metica will integrate its proprietary platform to:
- Optimize in-game revenue
- Improve lifetime value (LTV)
- Enhance AI-driven targeting
- Refine campaign performance in real time
This combination of capital + technology is key to scaling efficiently.
Why UA funding is gaining traction
The Metasports Interactive funding highlights a broader trend in the industry.
Why studios are choosing UA funding:
- 💰 Avoids equity dilution
- 📊 Aligns spend with performance
- ⚡ Enables faster scaling
- 🎯 Focuses on measurable ROI
In a market where acquisition costs are rising, this model offers more control and flexibility.
Leadership vision for Metasports Interactive funding
Kashyap Reddy emphasised the strategic importance of the deal:
“This partnership gives us the capital and tools to move faster in international markets without diluting ownership.”
The company’s long-term ambition is to:
- Reach over 1 billion cricket fans globally
- Build a world-class gaming business from India
What this means for the mobile gaming industry
The Metasports Interactive funding deal reflects a shift in how studios scale.
Key takeaways:
- UA funding is becoming a viable alternative to VC
- AI-driven marketing is now core to growth
- Performance-based financing aligns with live ops models
- Emerging market studios are scaling globally faster
This could set a precedent for other studios looking to grow without giving up equity.
Final thoughts
The Metasports Interactive funding deal signals a new phase for both the company and the broader mobile gaming ecosystem.
By combining non-dilutive capital, AI-driven UA, and monetisation optimisation, Metasports is positioning Hitwicket for aggressive global expansion.
If successful, this approach could become a blueprint for scaling mobile games in a high-cost UA environment
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