Mobile analytics and marketing optimization company Kohort has raised $7 million in a Series A funding round to accelerate development of its Kohort AI user acquisition agents for mobile gaming studios.
The investment will support:
- AI-native UA automation
- Expansion beyond gaming
- Data science and machine learning hiring
- Scaling campaign optimization systems
The funding round was led by The Raine Group, which previously backed the company during its seed round.
Kohort is building an AI-powered UA operating system
Kohort describes its platform as a user acquisition operating system designed specifically for mobile studios.
Its flagship tool, Ktrl, creates:
- Network-specific bidding strategies
- ROAS optimization targets
- CPI campaign recommendations
- CPE and CPA campaign guidance
The company says its Kohort AI user acquisition agents are trained on over $6 billion in historical user acquisition spend across hundreds of games.
Kohort also claims the platform has already managed more than $1 billion in UA spend during beta testing.
Why AI-driven UA tools are becoming critical
User acquisition costs continue rising across mobile gaming, making campaign efficiency increasingly important for publishers.
Kohort believes AI can reduce inefficiencies caused by:
- Slow reporting cycles
- Outdated campaign data
- Manual bid adjustments
- Delayed optimization decisions
According to CEO Dan Marcus, many UA losses come from small inefficiencies compounding over time.
He explained that the platform aims to help studios:
- Identify underperforming campaigns faster
- Scale profitable campaigns efficiently
- Improve LTV outcomes
- Lower effective CPI costs
AI agents automate campaign management workflows
Kohort co-founder Jan Pickard said campaign management remains one of the biggest operational bottlenecks in mobile gaming marketing.
UA teams often monitor:
- Tens or hundreds of campaigns
- Multiple ad networks
- ROAS signals
- Performance benchmarks
The Kohort AI user acquisition agents aim to automate much of this workflow in near real time.
The system analyzes predictive signals and feeds optimized recommendations directly back into ad networks.
Kohort plans expansion beyond gaming
While mobile gaming remains the company’s primary focus, Kohort plans to expand into additional industries later this year.
The company currently operates with:
| Metric | Value |
|---|---|
| Employees | 18 |
| Regions | UK, Europe, Cape Town |
| Historical UA data | $6B+ |
| UA managed during beta | $1B+ |
Kohort expects to expand its team to roughly 25 employees by the end of the year.
AI and automation reshape mobile marketing
The rise of platforms like Kohort reflects a larger transformation happening across gaming and ad tech.
Studios increasingly rely on AI for:
- Creative generation
- Playable ad optimization
- Predictive analytics
- User targeting
- Monetization forecasting
Several AI-focused gaming startups have recently secured major funding rounds as publishers search for more efficient growth systems.
Kohort positions its AI user acquisition agents as a practical enterprise solution focused on workflow integration and operational reliability rather than fully autonomous decision-making.
Dan Marcus on the future of agentic UA
Marcus described the current moment as the “ground floor of agentic UA,” arguing that AI systems are now capable of handling highly complex optimization tasks previously managed by experienced marketing teams.
However, he emphasized that human oversight remains essential.
The company believes the winning model will combine:
- AI recommendations
- Operational systems
- Human review
- Scalable automation
rather than relying entirely on autonomous AI decision-making.
Why Kohort’s funding matters
The $7 million investment highlights growing investor interest in AI-driven infrastructure for gaming.
As acquisition costs continue increasing after IDFA and privacy changes, studios are searching for:
- Better targeting systems
- Faster optimization loops
- Lower wasted spend
- Predictive campaign intelligence
Kohort aims to become part of the foundational infrastructure powering next-generation mobile growth strategies.
Final thoughts
The emergence of Kohort AI user acquisition agents signals how rapidly AI is reshaping mobile game marketing.
Instead of simply generating reports, platforms are beginning to automate decision-making, bidding strategies, and optimization workflows at scale.
With $7 million in new funding and billions in historical UA data powering its systems, Kohort is positioning itself as one of the early movers in AI-native user acquisition technology for gaming and beyond.
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